The outbreak of night tourism economy drives the demand for landscape lighting, and the full range of outdoor LED lamps usher in a wave of customized upgrades

With the continuous expansion of domestic nighttime cultural and tourism consumption scale, the demand structure of the landscape lighting industry has undergone fundamental changes. The growth rate of traditional municipal basic lighting has slowed down, and immersive night tours, historical district renovations, and commercial complex night scenes projects have become the growth core. LED bridge lights, wall wash lights, linear lights, point light sources, underwater lights, tree lights, buried lights and other full category outdoor lighting fixtures are upgrading towards intelligence, artistry, and customization. Differentiated lighting solutions have become the core competitiveness of cultural and tourism projects.
The China Tourism Research Institute has released the "2025 Nighttime Economic Development Report", which shows that the national nighttime cultural and tourism consumption scale exceeded 4.8 trillion yuan throughout the year, accounting for 28% of the total tourism revenue. The number of national level nighttime cultural and tourism consumption clusters continues to expand, and the proportion of 5A level scenic spots open at night has increased to 66.9%. Lighting is no longer just a decoration for scenic spots, but a core carrier for creating immersive experiences, extending tourist stays, and driving nighttime dining and consumption. High quality light and shadow projects can increase tourist traffic by more than 50% and increase nighttime revenue by 30%. The huge market demand is directly transmitted to the outdoor lighting industry chain. By 2025, the year-on-year growth rate of cultural and tourism lighting projects will exceed 20%. It is expected that the sub market size of cultural and tourism landscape lighting will exceed 76 billion yuan by 2026, with a growth rate far exceeding that of municipal basic lighting.
Scene segmentation has spurred the demand for differentiated customization of lighting fixtures. The waterfront night tour project focuses on the centralized procurement of LED bridge lights, underwater lighting, and outdoor linear lights. Narrow beam anti glare bridge lights are used to outline the bridge body for cross river bridges, and dynamic color changing underwater lights are used for river fountains and artificial lakes. The DMX512 control system is used to achieve synchronized linkage of water, light, and music; Historical towns and antique neighborhoods prefer low-power warm light wall lamps, column lamps, window lamps, and courtyard lamps. The appearance of the lamps blends traditional architectural patterns, balancing the night atmosphere with the preservation of ancient architectural style; The large-scale use of LED wall wash lights, outdoor linear lights, and point light sources on urban commercial landmarks and office building facades, as well as naked eye 3D light and shadow shows and dynamic digital curtain wall projects, require higher pixel control accuracy for point light sources and linear lights; Embedded underground lights, step lights, lawn lights, and tree lights are widely installed in parks and mountainous scenic areas. Anti trampling step lights are used on the steps of the trails, and adjustable angle tree lights are used in green plant areas to illuminate trees and shrubs in layers, balancing traffic safety and garden aesthetics.
Intelligent integration has become a mandatory requirement for the project, and single static lighting fixtures are gradually exiting the high-end cultural and tourism market. The new generation of outdoor LED lighting fixtures are commonly equipped with NB IoT and LoRa wireless control modules, which can be connected to a unified smart lighting cloud platform to achieve remote zoning dimming, timed switching, automatic fault alarm, and real-time energy consumption statistics. AI perception technology is accelerating its implementation, and lighting fixtures can automatically adjust their output power based on visitor traffic, environmental brightness, and weather. Some large scenic spots can achieve an additional 25% or more in energy savings through intelligent systems; The AIGC lighting content design tool is widely used, allowing designers to quickly generate dynamic light and shadow scripts that can be synchronized with wall washers, point light sources, and linear light arrays with just one click, greatly reducing the debugging cycle of light shows.
The pain points in the industry have emerged simultaneously, with prominent issues such as homogenized low price competition, difficulty in later operation and maintenance, and difficulty in matching non-standard lighting repair parts. Multiple cultural and tourism projects are bidding to improve the modular standards of lighting fixtures, requiring wall washers, floodlights, underwater lights, and courtyard lights to achieve independent disassembly and replacement of light sources, drivers, and lenses, extending product service life and reducing operation and maintenance costs. Industry experts have stated that in the future, competition in the landscape lighting industry will no longer compete for individual lamp prices, but for a complete set of lighting solutions, intelligent control systems, and long-term operation and maintenance service capabilities. Industry chain entities with full category lamp matching and independent intelligent control system research and development capabilities will continue to occupy market advantages.