The night tourism economy continues to expand, landscape lighting is tied to cultural and tourism projects, and immersive light and shadow drive the demand for customized lighting to explode

The Ministry of Culture and Tourism continues to promote the construction of national level nighttime cultural and tourism consumption clusters. Coupled with the high popularity of domestic short distance tours and urban micro vacations, the orders for cultural and tourism supporting landscape lighting projects are expected to experience explosive growth in 2026. The market size of related projects is expected to exceed 68 billion yuan for the whole year. Park landscapes, ancient town night tours, and suburban leisure parks have become the core application areas of landscape lighting. The demand for customized art landscape lights, interactive light and shadow installations, and large-scale real-life lighting products has increased by 28% year-on-year. Different from traditional parks with simple streetlights, the new generation of cultural and tourism landscape lighting emphasizes scene narrative, relying on lighting to connect the park's tour route. From the entrance welcome area, central landscape lake, forest trail to the theme amusement zone, the lighting is finely divided into color, temperature, and brightness. The green planting area under the forest uses 3000K warm light buried lamps and tree lamps to create a quiet and natural atmosphere; The central water feature is paired with colorful underwater lights and dynamic laser projection, and small light and shadow shows are staged regularly during holidays; The streets and alleys of the antique town are mainly decorated with low light courtyard lights and wall lights, replicating the traditional night scene atmosphere of the city and preventing strong light from damaging the ancient architectural style. The changes on the product side are particularly evident, with the growth rate of standardized mass-produced landscape lights slowing down. The proportion of non-standard customized lighting orders has increased from 31% in previous years to 48%. The project party customizes irregular lamp bodies and special color temperature light sources based on the IP image and natural terrain of the scenic area. Some mountainous scenic area lighting fixtures also add special processes for wind resistance and anti freezing cracking, adapting to complex outdoor environments. The integration of intelligence and new energy has become standard, and over half of the newly built cultural and tourism parks are equipped with photovoltaic energy storage landscape systems. Lawn lights and courtyard lights are given priority to using integrated solar products, significantly reducing the park's annual electricity costs; The landscape lighting fixtures equipped with IoT modules are connected to the intelligent management platform of the scenic area. Management personnel can view the power consumption and fault status of individual lights in real time, and flexibly adjust the on/off and brightness of the entire park's lighting according to the passenger flow period. Driven by the consumer market, county-level cultural and tourism have become an incremental blue ocean. With the implementation of rural cultural and tourism support policies, thousands of characteristic villages and towns across the country have launched rural park and folk street lighting projects, and the growth rate of landscape lighting demand in the sinking market has surpassed that of first and second tier cities. However, pain points in the industry have emerged simultaneously. Some small and medium-sized projects prioritize effectiveness over quality, and low-priced and inferior lighting fixtures have experienced widespread failures in a short period of time after being put into use in scenic areas. The cost of repair in the later stage remains high, and many cultural and tourism tenders have gradually raised the quality assurance threshold for lighting fixtures, requiring a minimum 5-year warranty for products and accelerating the elimination of small and medium-sized supporting manufacturers lacking quality control capabilities. Industry insiders predict that landscape lighting will continue to be tied to the night tourism industry in the next three years, with immersion, interactivity, and greenness remaining the core development themes of the industry.